Four generations, a connection to Como

A history of style.
A present of hospitality.

From luxury shirts to apartments in the historic centre: four generations connected to Como. Today we develop our properties through short-term rental management and tailored training for people who want to manage them directly.

View of Como and its lakeside
Como · Where our story began
Since 1930The origins of the family business
4 generationsA journey that continues
Since 2024The start of our short-term rental activity
Our roots

From a carefully crafted shirt
to a thoughtfully planned stay.

Since 1930, a business evolving alongside Como: from luxury shirt production to property development and the hospitality we offer today.

1930 / Fashion and local roots

Style meets the historic centre.

The production and sale of luxury shirts marked the beginning of the business. The purchase of the first property began a journey connecting fashion with the buildings and commercial life of Como.

Over the decades / Our properties

A growing presence.

Commercial premises and apartments in the historic centre and surrounding areas joined the original spaces. Property activity grew alongside the commercial business, building the foundations we still work on today.

Early 2000s / The transformation

New uses for our properties.

After the fashion business ended, the property portfolio became the focus of the project. Renovation and conversion gave the buildings new purposes: commercial leases, medium-term accommodation and, later, short-term rentals.

Since 2024 / Hospitality

Apartments become a hospitality project.

The company's approved three-year plan launched its short-term rental management activity. Property care now goes hand in hand with welcoming guests, organising operations and managing booking platforms.

Historic photograph of the first commercial property, with the Luciano Monti sign
The first property purchased by the company for its commercial activities. Photograph from the family archive.
The common thread

Como, style
and the way we live.

Four generations have kept the business moving forward. Our connection with fashion now lives in the care we give our interiors; our property knowledge informs our hospitality operations and the tools we share through training.

Clear procedures, communication and defined responsibilities shape the way we work.

Your point of contact

Francesco Monti

Short-term rental management and practical training

I help property owners and hosts build a more organised, informed and results-focused operation. We start by assessing the current situation: the property's features, listings, pricing, costs and procedures. We then define priorities and the areas to work on.

For owners who entrust us with management, I handle the agreed Airbnb and Booking activities: listing presentation, calendars, pricing and guest communication. For those who want to manage directly, I build a practical programme with tools to understand margins, organise work and apply procedures and automations suited to their business.

The goal is to bring greater professionalism to your rental operation. We define practical actions, responsibilities and criteria for reviewing progress. I help you turn information into decisions, identify problems, use resources more effectively and build sound foundations for growth.

Let's discuss your project
Our project in Como

The historic centre.
The spaces we bring to life.

The company's activity includes properties with different uses. Here we present two apartments in Como's historic centre dedicated to short-term rentals.

Via Natta · Como — managed apartment
In operation

Via Natta · Como

Living area, kitchen and double bedroom in the historic centre.

CIN: IT013075B4HS773MLL

Via Indipendenza · Como — managed apartment
In operation

Via Indipendenza · Como

An apartment in the historic centre with a double bedroom and kitchen.

CIN: IT013075B46JAJGKV5

Management beyond Como

Another city.
A different organisation.

We can handle the marketing and management of your accommodation on Airbnb and Booking outside Como too. To work together, the owner must organise a local team for cleaning, access, maintenance and urgent interventions.

Varazze · Sea view — managed apartment
In operation

Varazze · Sea view

Sea-view terrace, private parking and access to the seafront via steps.

CIN: IT009065C2U6CVBPVV

A working example / Varazze

Digital management and local support.

The Varazze accommodation already benefits from dedicated local coordination. Work on the booking platforms and on-site operations complement each other, with clearly defined responsibilities.

For new properties in other cities, we handle the agreed digital activities. The availability of local contacts organised by the owner must be checked before starting.

Compare our management options
What our guests say

Hospitality,
through the eyes of our guests.

Location, cleanliness and communication: some of the aspects guests appreciate in the properties shown here.

86
Airbnb reviews in total23 Via Natta + 19 Via Indipendenza + 44 Varazze
Review counts and ratings checked on 8 October 2026.

Via Natta · Como

4.74/523 Airbnb reviews
Selected excerpts · translated into English

“Super clean accommodation. Everything perfect. Perfect location.”

Liliana · 5/5 · September 2026 · Airbnb

“Communication with Luciano is excellent.”

Lydda · 5/5 · October 2026 · Airbnb
Read all the reviews on Airbnb

Via Indipendenza · Como

4.53/519 Airbnb reviews
Selected excerpts · translated into English

“Lovely apartment in a great location, in a pedestrian area and about two minutes from the cathedral!”

Steve · 5/5 · September 2026 · Airbnb

“Our host, Luciano, was fantastic!”

Jackie · 5/5 · August 2026 · Airbnb
Read all the reviews on Airbnb

Varazze · Sea view

4.84/544 Airbnb reviews
Selected excerpts · translated into English

“The home is tidy, bright and clean.”

Francesca · 5/5 · August 2026 · Airbnb

“You can feel that hospitality is truly part of life here.”

Evelyne · 5/5 · August 2026 · Airbnb
Read all the reviews on Airbnb

These excerpts are a selection of positive guest reviews. Overall ratings and counts include all reviews on the respective listings and describe the accommodation experience.

Management that fits your property

Entrust us with the management.
With a service suited to the location.

Choose a service based on where your property is located. We assess the situation and define services, responsibilities and terms in our collaboration proposal.

01 / COMO

Platform management and local coordination

For properties in Como, we assess short-term rental management including digital activities and on-site coordination.

  • Airbnb and Booking listing management
  • Calendars, pricing and bookings
  • Guest communication and support
  • Check-in and check-out coordination
  • Cleaning coordination and agreed checks

We assess the property, availability and operational conditions before preparing a proposal.

02 / OTHER CITIES

Remote Airbnb and Booking management

Outside Como, we can handle the marketing and management of your accommodation on Airbnb and Booking while you organise an on-site team.

  • Listing creation and improvement: copy, presentation and information
  • Calendar and booking management
  • Pricing setup and updates
  • Guest messages through booking platforms
  • Organising information for local contacts
To begin working together, the owner must organise a local team. Cleaning, check-in, access, maintenance and urgent on-site interventions remain the owner's responsibility. We handle the agreed digital activities.
Our method

From the first enquiry to daily operations.

01

Initial assessment

We review the property, its current situation and the available organisation.

02

A clear proposal

We define activities, responsibilities, the management fee and terms.

03

An agreed start

We organise booking platforms, information and coordination with local contacts.

04

Performance review

We review bookings and operations to assess any adjustments needed.

The initial enquiry is free and carries no obligation. The collaboration proposal specifies services, responsibilities, the management percentage, how it is calculated, any costs and terms.

Tailored training

Want to manage it yourself?
Let's build your learning path.

For people who want to manage their own apartment or learn to manage properties for others. We start with your experience and use the free questionnaire to select tools, materials and support.

01 / THE BASICS

Guides for your starting point

Launching your own apartment, management fundamentals and preparing a proposal to manage properties for other owners.

02 / THE NUMBERS

Tools to understand what remains

Guides and an operational spreadsheet to track revenue, commissions, costs and margins. Indicators to assess pricing, occupancy and performance.

03 / THE METHOD

Procedures and recurring tasks

Checklists, message templates and work organisation: from booking to check-out, with support for agreed automations.

04 / GUIDANCE

Assessment and practical support

An assessment of your situation, practical actions and consultations to help you implement them, with timing and arrangements specified in the quote.

05 / THE COMMUNITY

A WhatsApp space for hosts

A simple space to discuss daily challenges and share experience. Access, duration and included support are specified in the proposal.

A tailored proposal

Get what your learning path needs.

The questionnaire is free and carries no obligation. The quote specifies the materials and services you will receive, what we will do together, the duration and price.

01

Tell us

Your experience, goals, challenges and the support you are looking for.

02

We explore your needs

We assess the enquiry and clarify the necessary points.

03

You decide

Receive the complete quote before purchasing.

04

We begin

After acceptance and payment, we start the agreed programme.

Your first questions

Before you choose.

Can I request training if I don't have an apartment yet?

Yes. We can assess a programme covering management fundamentals and preparing a proposal for owners. Training does not guarantee you will acquire a property or a management contract.

Will I receive all the materials and services?

The quote lists the materials and activities selected for your situation. The offer does not automatically include every service in the catalogue.

How much does the training cost?

The price depends on the agreed programme and support. You will know the activities, duration and cost before accepting and paying.

Does the community include unlimited support?

No. Access duration, response arrangements and individual support are defined in the proposal. The community is a space for discussion.

Do you manage apartments outside Como?

Yes, for digital management on Airbnb and Booking. The owner must organise cleaning, access and on-site interventions with local contacts.

What management percentage do you charge?

The percentage and how it is calculated are specified in the collaboration proposal, together with the services and any additional costs.

Do you guarantee income or a certain number of bookings?

No. We work on organisation and management; results also depend on the property, demand, costs and market conditions.

The next step

Describe your project.

Training, management in Como or platform management in other cities: each option starts with specific questions.

For information about management or training, you can call or email us directly.

Free enquiry, no obligation

Your situation

Your answers will be sent to Luciano Monti 1930 S.R.L. through Twilio and WhatsApp to assess your enquiry and contact you. Do not include documents, sensitive data or guest information. You can also contact us by email.

Keep your answers concise. You will receive confirmation only when the service has accepted the submission. For any issues: lucianomonti1930srl@gmail.com.